ARE YOUR SOCIAL MEDIA ACCOUNTS BEACH-BOD READY?
Just like working out at the gym and getting your beach body ready, it’s important to make sure your business social media accounts are ready for the summer! Here are a few ideas for your social media accounts have a little bit of fun this season:
SHOW THE BRAND/COMPANY HAVING FUN
Does your company host summer company picnics? Do your employees do any team-building exercises? Anything that shows your company can work hard and play hard, gives your brand a fun edge. Keep posts light with a fun image or video, and a short caption with a couple emojis and hashtags sprinkled in.
CONTESTS & GIVEAWAYS
Summer is the perfect time for contests and giveaways to lighten everyone’s moods! There are endless ideas and opportunities for contests, but here are a few quick ideas to get the (beach) ball rolling:
- “Caption this photo” contest
- Scavenger hunts
- “Tag your best friend in the comments for a chance to win” contest
- Have followers send in photos or videos using your brand’s new product or service for a chance to be featured on the brand’s social media
CELEBRATE UNOFFICIAL HOLIDAYS
Did you know that July 1 is International Joke Day? And July 23 is Vanilla Ice Cream Day? Posting about fun, unofficial holidays is a great, easy way to keep in touch with your followers. Showing you care about unofficial holidays also shows that your brand is fun and personable.
PROVIDE SEASONAL EDUCATIONAL TIPS
For an easy way to continuously post on your social accounts, give your viewers relevant tips. For instance, if your brand is in the healthcare industry, post tips on the best sunscreens to use or how to care for/prevent sun burn. If your company is in the food industry, give tips on grilling, provide a summer barbecue recipe, or DIY tips for hosting a Fourth of July party. It’s okay to even throw in a couple of unrelated seasonal posts every once in a while to switch things up.
ADVERTISE SUMMER SPECIALS
Does your company or brand have anything special to offer customers in the summertime? Offering discounts, offering discount contests, or specifying discount days (i.e. 20% off on June 20th only) will catch peoples’ attention and get them excited about your brand and the discounts being offered.