The functionality and design of a client's Web site can be just as important as the client's brand or logo itself. In many cases, a Web site is the first point of contact a client may have with a company. As with a logo, the Web site should be visually memorable, unique, and function well for both the client and the business. Using a Web site as a launching point, companies are able to present an online marketing strategy via timely Web mail "blasts" that encourage potential clients to revisit the site and further interact with the company. The desired result ensures a better return on the client's investment while creating long-lasting, professional relationships and trust.