Giant Eagle Product Branding

Following a year of conceptual planning, prototypes and competition, the design template developed by ocreations was selected to repackage Giant Eagle grocery products. Designed by ocreations, all new and redesigned Giant Eagle products now feature more modern, eye-catching and engaging packaging utilizing a template flexible enough to fit on everything from cereal boxes to tuna fish cans.

“We wanted to convey the quality of the Giant Eagle line with a progressive look, while also stressing the flavor and family-focus of the brand. The result is a smart design creating a national-brand feel with cost-effective, streamlined simplicity.”

– Shawn O’Mara, ocreations founder and senior partner