social media

EMOJIS: THE BASICS

EMOJIS: THE BASICS Emojis (pronounced “ee-moh-jee”) have become a new and popular way for people and brands to converse with one another. They’re internationally used, for personal and even business purposes. What are they? What makes them so popular? How do you use them? And what do they mean?   What Are They? The Japanese term, emoji, means “pixel character.” Emojis have become widely used across a variety of platforms including: desktop devices, mobile devices, messaging services, social media platforms, [...]

By |2019-03-29T15:15:13-04:00March 29th, 2019|

The ABC’s of Social Media

THE ABC’s OF SOCIAL MEDIA Is social media not your forte? If you don’t know what a DM or a GIF is, we’ve compiled a list of the social media ABC’s to learn some of the terms that are commonly used in the digital sphere. There are a lot of acronyms and shorthand words – here’s a cheat sheet to get you started!   A is for Analytics Describes the data that is collected from social media platforms, and activities [...]

By |2019-03-15T06:11:17-04:00March 14th, 2019|

Hashtags for Every Day of the Week

  HASHTAGS FOR EVERY DAY OF THE WEEK! Just like daily specials at a restaurant or bar, the world of social media has caught onto daily trends, using hashtags. Hashtags are great for increasing visibility and engaging in your online community. Participating in day of the week hashtags shows your enthusiasm to interact with your followers and the digital world. So, here are some popular hashtag ideas to use in your upcoming social posts! #HashtagHaveFun   SUNDAY #SelfieSunday Posting a [...]

By |2019-03-15T06:11:18-04:00March 1st, 2019|

Powerful, Almighty, LinkedIn Admin

  Powerful, Almighty, LinkedIn Admin So, your company has a LinkedIn company page - what does it all mean? Who can post? How can you grant posting privileges to other users? Have no fear, your LinkedIn Admin help team is here!   TYPES OF PAGE ADMINISTRATORS Designated Admin This is the main admin for your company page. The designated admin can make edits to the page, add more admins, and post updates.   Sponsored Content Poster A Sponsored Content poster [...]

By |2019-03-15T06:11:18-04:00February 15th, 2019|

TESTIMONIALS: HOW TO GET THEM & WHAT TO DO WITH THEM

  TESTIMONIALS: HOW TO GET THEM & WHAT TO DO WITH THEM One of the best ways to grow as a company is to get customer testimonials and use them to your advantage. Testimonials are a great way to learn from your customers and see how you and your employees performed on a project. They’re also a great tool to use to show potential new customers, and ultimately generate new leads for your company. So, how do you get testimonials, [...]

By |2019-03-15T06:11:18-04:00February 1st, 2019|

EMAIL ETIQUETTE FOR CREATIVES

EMAIL ETIQUETTE FOR CREATIVES   Texting, Snapchatting, and Facetiming – these all make emails seem like a blast from the past. However, in the professional realm, emails are still one of the top forms of communication. Because we’ve generally become more casual with our methods of communication, it’s important to take a step back and make sure our messages stay professional in a professional setting. It is definitely challenging to switch gears from texting friends and family, to writing out [...]

By |2019-03-15T06:11:18-04:00December 21st, 2018|

THE 411 ON INSTAGRAM STORIES & HIGHLIGHTS

THE 411 ON INSTAGRAM STORIES & HIGHLIGHTS   New to the Instagram world and need to catch up? We’ve got you covered. New features like Instagram stories and highlights may seem daunting, but can actually be a lot of fun, and ultimately attract more followers.   So, what are Instagram Stories? Instagram stories are a relatively new feature for Instagram users, and have come a long way since their entry to the platform in 2016. Stories are a great way [...]

By |2019-03-15T06:11:18-04:00December 13th, 2018|

LAST-MINUTE BLACK FRIDAY QUICK MARKETING TIPS

Last-Minute Planning Your Black Friday Deals?   Black Friday will be here before we all know it – it’s only one week away! If you have good deals, you’ll need to get the word out, and a way that will grab your audience’s attention. Here are some tips for marketing your 2018 Black Friday (and even Cyber Monday) deals.   Figure Out Your Deal & Who You’re Targeting Black Friday is one of the biggest spending days of the year. [...]

By |2019-03-15T06:11:19-04:00November 16th, 2018|

GET VERIFIED ON INSTAGRAM

Get Verified on Instagram   Getting verified on Instagram anytime before August 2018 was highly unattainable, unless you were a well-known brand, celebrity, or some sort of public figure. Or, if you had an “in” with someone who worked at Instagram, they had the power to give your profile the admirable blue check mark.   Now, anyone can apply for verification. However, this does not mean everyone receives the badge. Instagram is still quite selective of who can and cannot [...]

By |2019-03-15T06:11:19-04:00October 26th, 2018|

TRICKS & TREATS FOR YOUR SOCIAL MEDIA THIS HALLOWEEN

TRICKS & TREATS FOR YOUR SOCIAL MEDIA THIS HALLOWEEN   Halloween is the perfect time to amp up your social media in preparation for the holidays ahead. Save the last-minute decisions for your Halloween costume this season, and try some of these tricks and treats on your social media platforms this year.   Come Up With Relevant Posts   Come up with eye-catching creative for Halloween that relates back to your company. Is your company in the food industry? Create [...]

By |2019-03-15T06:11:19-04:00October 5th, 2018|
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