Project Description

Logo & Branding by ocreations in Pittsburgh

The Baldwin-Whitehall School District in the South Hills of Pittsburgh had a bit of an identity crisis when it came to the schools within their district, all of whom were using slightly varied and different version of the district’s logo and mascots. Looking for continuity and a refreshed image, they called upon the team at ocreations to help them out.

Ocreations worked directly with the Superintendent to develop a new brand logo and academic seals incorporating the school mascot, for all schools within the district. All of the logos were custom illustrated by ocreations principal Jesse Mader to address the various audiences and needs within the district, including logos specific to each of the sports teams

Additionally, ocreations developed an online branding standards manual that could be housed by the district on their web site and easily accessed by an internal audience, but also shared with outside vendors, ensuring consistency on all fronts. As a final step in the process, Mader worked with the school to design and install a custom floor in the gymnasium with the new logo as its centerpiece.

It’s never too late to learn how consistency in branding and marketing can impact your business. Let the branding experts at ocreations revitalize your logo and teach your organization how to establish unifying brand standards