Logo & Branding by ocreations in Pittsburgh
Industrial Commercial Elevator
Established in 1975, Industrial Commercial Elevator had a long-standing reputation for quality repair work in the greater Pittsburgh region, but was sorely in need of a brand overhaul. As well, the company was trying to transition from their somewhat cumbersome name to the much-shorter and more user-friendly acronym,”ICE.”
ICE turned to ocreations (who has a stellar reputation in the greater Pittsburgh region as branding experts) to help bridge the gap between past and present, and to bring new vitality to a well-established business while keeping in mind the need to appeal to a primarily masculine audience.
The new logo design paid homage to the elevator company’s roots, maintaining the historic lineage by keeping the gears from the original design intact. As well, the ocreations designers incorporated both the full company name and the ICE acronym, an effort to aid in the identity transition by connecting with long-standing and new customers, alike.
Whether you are looking to build a new brand or refresh a long-standing image, the ocreations team can help build an image that is right for your company. Call on them for high-end design that fits your budget.