Project Description

Logo & Branding by ocreations in Pittsburgh

Starting from scratch with a new logo and branding strategy is sometimes the easy part. A bigger graphic challenge often arises when current company branding needs to be incorporated and preserved in a sub brand or extension of the main entity.

The team at ocreations was humbled when Matthews International, a worldwide leader in identification products and services founded right here in Pittsburgh in 1860, chose them for a logo design. Their challenge was to incorporate state-of-the-art design into over 150 years of corporate tradition. The team at ocreations rose to meet the challenge. The Matthews eVantage logo retains the original branding and adds the newly-designed image drawing on both the history and technology of the region’s most successful companies.