Project Description

Outdoor Sign Design by ocreations in Pittsburgh

The endorsement of a celebrity doesn’t mean automatic success for your marketing efforts. It has to be used in the right place at the right time to enhance brand image and motivate purchase. That’s where ocreations’ expertise with environmental graphics can help. The creative team worked with eyetique when Norman Childs designed the one-of-a-kind Elevators sunglasses for Wiz Khalifa to make sure that their marketing would get noticed. In addition to billboards, they created outdoor signage that was placed on busy sidewalks in the vibrant neighborhoods and shopping districts of Squirrel Hill and Shadyside. The result was a quick sell-out of the first production run of the glasses and a lot of positive branding for their client.