Color-Tural Context: Color Perceptions Across Various Cultures

COLOR-TURAL CONTEXT: COLOR PERCEPTIONS ACROSS VARIOUS CULTURES   When studying color for advertising or design courses, we’re always given the basics, and often just the basics for our own culture. However, when working with clients on an international level, it is important to understand various cultures and their interpretations of colors.   The infographic below illustrates 84 different feelings, and the colors that represent each across 10 different cultures. It is worth it to really study these and understand how [...]