package design Archives - ocreations A Pittsburgh Design Firm

Sports Marketing: How to Design a Package That Sells

Sports Marketing: How to Design a Package That Sells

Whether you are watching from the stands or on the big screen, you are in good company when it comes to the love of sports. In 2022, the sports industry had a record 41% growth rate. With a built-in audience that is passionate about supporting their team, many businesses are taking advantage of sports marketing as a lucrative business opportunity. Sports Marketing is More Than Just Sporting Events Sports marketing means a whole lot more than just promoting games. [...]

By Laura Smith|2022-11-10T17:40:33-05:00November 10th, 2022|

A Designer’s Guide to Dielines

A Designer’s Guide to Dielines A die is a tool that cuts, scores, or makes an indentation on printed materials. And a dieline is the shape / artwork the die uses as a guide when making cuts, scores, and indentations. Dielines are crucial to the package design process, and are designed using a specific set of rules and industry standards. Are you working on a brand new package design? Curious about what it takes to make a dieline, or interested [...]

By Laura Smith|2019-09-20T13:13:01-04:00September 20th, 2019|

ocreations Recipes for Great Food Design

ocreations Recipes for Great Food Design As graphic designers, we get to work with clients in all different types of industries - healthcare, automotive, entertainment, and even the food and beverage industry! Each industry often requires different mindsets, different projects, and different design styles. In the food and beverage industry, there are a few projects that are common. Here’s our own ocreations recipes for great food design for package design, menu design, and website design. Package Design Ingredients: Package [...]

By Laura Smith|2019-05-17T18:46:36-04:00May 17th, 2019|

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