radio spots

ON AIR: WRITING A RADIO SPOT AD So, your client just asked you to help them with an ad. But, here’s the catch... you cannot use visuals, and you have less than a minute to get the message across to your audience through spoken voice (and sound effects). Radio spots require talented copywriting skills, attention to detail, and careful planning in order to create a memorable commercial. Here are some tips on what to consider when working on a radio [...]