ON AIR: WRITING A RADIO SPOT AD So, your client just asked you to help them with an ad. But, here’s the catch... you cannot use visuals, and you have less than a minute to get the message across to your audience through spoken voice (and sound effects). Radio spots require talented copywriting skills, attention to detail, and careful planning in order to create a memorable commercial. Here are some tips on what to consider when working on a radio [...]
CREATIVE COPYWRITING IN ADVERTISING Are you working on a major campaign for your company, or even a simple flyer to hand out at an event? No matter what you’re producing, you’ll need to make sure you have creative headlines and copy. Don’t get us wrong, visual design is extremely important. However, creative copywriting can be just as important to developing a strong, memorable campaign. So, what’s the deal with good headlines, and what should they achieve? At ocreations, we always [...]
ONE PAGE WEBSITES: PROS & CONS We’ve given you tips on websites, and we’ve given you tips on simple landing pages before a site goes live. Well, we’ve got some tips on something in between: one page websites. As with many other digital platforms, one page websites certainly have their advantages, as well as their disadvantages. Before deciding to make your site one page, it’s important to understand if this type of site will be good for your business, or [...]
WRITING PROMPTS FOR YOUR NEXT BLOG Writing your next blog? New to blogging and not sure where to begin? Coming up with fresh topics for content on a consistent basis definitely takes a creative mind. Depending on your industry, some topics may be more practical for you. Here are some different types of blogs, with multiple examples to get you thinking about your next blog! EDUCATIONAL Step-by-Step Is there a certain process you can explain to others in your [...]
