design

PRINT LOCALLY, OR PRINT ONLINE?

PRINT LOCALLY, OR PRINT ONLINE?   So, you’re ready to get a piece printed for your business, and now all that’s left to do is pick a printer. This decision can make or break the outcome of your finalized, tangible print piece… no pressure! You need to decide if you’re going to use an online source, or stay local and use a nearby print shop. How do you decide which is best for your project? Weigh the pros and cons [...]

By |2019-03-15T06:11:19-04:00October 19th, 2018|

TRICKS & TREATS FOR YOUR SOCIAL MEDIA THIS HALLOWEEN

TRICKS & TREATS FOR YOUR SOCIAL MEDIA THIS HALLOWEEN   Halloween is the perfect time to amp up your social media in preparation for the holidays ahead. Save the last-minute decisions for your Halloween costume this season, and try some of these tricks and treats on your social media platforms this year.   Come Up With Relevant Posts   Come up with eye-catching creative for Halloween that relates back to your company. Is your company in the food industry? Create [...]

By |2019-03-15T06:11:19-04:00October 5th, 2018|

WHEN IN DOUBT – BE ABLE TO TAKE GOOD PHOTOS ON YOUR PHONE.

WHEN IN DOUBT – BE ABLE TO TAKE GOOD PHOTOS ON YOUR PHONE.   Photos can sometimes tell a story better than words can, especially in today’s social media culture.  Yes, our last blog post was about hiring professional photographers for branding, and we still stand by that. However, if your brand relies heavily on social posts and will spend a lot of time using social media on a daily basis, your budget could quickly run out using a professional [...]

By |2019-03-15T06:11:19-04:00October 4th, 2018|

STARTING A NEW BRAND? INVEST IN GOOD PHOTOGRAPHY.

STARTING A NEW BRAND? INVEST IN GOOD PHOTOGRAPHY.   Yes, logos are one of the most important elements of a brand; however, one element of branding that often gets pushed to the side is the photography that will be used to portray the brand. It is so important to get the right photography for your brand. We have a few tips for getting the right photographer, the right shots, what it may cost, and everything in between.   WHY INVESTING [...]

By |2019-03-15T06:11:19-04:00September 20th, 2018|

WHY DESIGN FIRMS LOVE CLIENTS WITH GRANT FUNDING

WHY DESIGN FIRMS LOVE CLIENTS WITH GRANT FUNDING   When a small business comes to a firm ready to get started on design material, often times the small business is just starting out and does not have a large budget. However, there are ways for start-ups to get the funding their company deserves – with grant funding.   WHAT IS A GRANT? A grant is a government funded project. If your business has an idea, or needs to complete an [...]

By |2019-03-15T06:11:20-04:00September 13th, 2018|

CREATING YOUR OWN CUSTOM FONT: PART 2

CREATING YOUR OWN CUSTOM FONT: PART 2   Now that you’ve gone through the design process of creating your font characters, it’s time to make them fully functioning fonts! There are a few different sources you can use to finalize your fonts…   FONTSELF Fontself is a purchasable software that works seamlessly with Adobe Illustrator and Adobe Photoshop. Once you download and install the script, Fontself becomes an extension of Adobe Illustrator and/or Photoshop (depending on which package you purchase). [...]

By |2019-03-15T06:11:20-04:00September 7th, 2018|

CREATING YOUR OWN CUSTOM FONT: PART 1

CREATING YOUR OWN CUSTOM FONT: PART 1   Ever wonder how designers make custom fonts, or ever dreamed of making your own font? You’ve come to the right place! Our tutorial is in-depth, so we’ve broken it into two separate blogs.   1.START ON PAPER Like any other creative project, it’s always best to generate ideas by starting from scratch with a pencil and a blank sheet of paper. Sketch out different variations of letters, see how letters look next [...]

By |2019-03-15T06:11:20-04:00August 24th, 2018|

TRADEMARKS AND COPYRIGHTS AND REGISTERED TRADEMARKS, OH MY!

Trademarks and Copyrights and Registered Trademarks, Oh My!   If there’s a group of legal terms we often say as if they’re interchangeable, those words are trademark, copyright, and registered trademark. All are similar, but have very distinct meanings. It’s important to know the difference, especially since these are different legal terms that provide different legal coverages. Here are the basics of what you need to know:   COPYRIGHT © Copyrights are denoted by the icon ©. Copyrights date back to the [...]

By |2019-03-15T06:11:21-04:00May 18th, 2018|
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