design

Landing Page Optimization

Optimize Your Landing Page Though landing pages may seem simple, they need just as much attention to detail as multi-page websites do. Before you publish your next landing page, make sure you can say "yes" to all of these items in the list below! Basics My landing page… is fully responsive It looks great on desktops and mobile devices (phones, tablets, etc.) is quick to load It doesn’t lag, and grabs my attention quickly. has images that have proper alt [...]

By |2019-06-06T15:35:01-04:00June 6th, 2019|

Social Media Quick Maintenance

Perform a Quick Maintenance on Your Social Media Regularly scheduled maintenance is important in a variety of facets of life – car maintenance, health check-ups, home maintenance, etc. Though these things can be cumbersome sometimes, it’s important to keep things regularly maintained. If things are left untouched for too long, it can cause larger problems than anticipated. Just like your regular car maintenance, it’s important to keep up with your social media. Haven’t looked at it in a while? Now’s [...]

By |2019-05-31T17:16:58-04:00May 31st, 2019|

5 Challenges Designers Face

5 Challenges Designers Face The design world is based around finding solutions to challenges. Graphic designers face challenges everyday, not only in their specific projects and working with clients, but they also face challenges with the industry and with themselves. Here are 5 major challenges every designer faces on a daily basis, and tips on how to approach these challenges head on.   1. Working With Tight Deadlines Some people work well under pressure, while others struggle. If you’re a [...]

By |2019-05-24T16:29:52-04:00May 24th, 2019|

How to Design Custom Eye-Catching Icons

HOW TO DESIGN CUSTOM EYE-CATCHING ICONS Originating in the 1500s from the Latin word ‘eikon,’ the word icon means likeness, or image. Every day, we come across all sorts of icons – whether it’s on a website, the apps on our mobile devices, or messaging with emojis. Icons can convey an expression, thought or idea through a simple visual depiction. Sure, there are stock icons you can purchase for a design project – but why buy stock when you could [...]

By |2019-04-18T13:29:17-04:00April 18th, 2019|

Best Formats to Save a Logo File for a Client

Best Formats to Save a Logo File for a Client So, you’ve designed a logo with a client and got final approval - congrats! But… now what? At ocreations, we love working with new brands and save out logo formats on a consistent basis. Needless to say, we’ve got a pretty good process down over the years. Here’s our guide for both designers and clients, to understand how to save out file types, what they mean, and how they should [...]

By |2019-04-12T16:45:07-04:00April 12th, 2019|

PRINT LOCALLY, OR PRINT ONLINE?

PRINT LOCALLY, OR PRINT ONLINE?   So, you’re ready to get a piece printed for your business, and now all that’s left to do is pick a printer. This decision can make or break the outcome of your finalized, tangible print piece… no pressure! You need to decide if you’re going to use an online source, or stay local and use a nearby print shop. How do you decide which is best for your project? Weigh the pros and cons [...]

By |2019-03-15T06:11:19-04:00October 19th, 2018|

TRICKS & TREATS FOR YOUR SOCIAL MEDIA THIS HALLOWEEN

TRICKS & TREATS FOR YOUR SOCIAL MEDIA THIS HALLOWEEN   Halloween is the perfect time to amp up your social media in preparation for the holidays ahead. Save the last-minute decisions for your Halloween costume this season, and try some of these tricks and treats on your social media platforms this year.   Come Up With Relevant Posts   Come up with eye-catching creative for Halloween that relates back to your company. Is your company in the food industry? Create [...]

By |2019-03-15T06:11:19-04:00October 5th, 2018|

WHEN IN DOUBT – BE ABLE TO TAKE GOOD PHOTOS ON YOUR PHONE.

WHEN IN DOUBT – BE ABLE TO TAKE GOOD PHOTOS ON YOUR PHONE.   Photos can sometimes tell a story better than words can, especially in today’s social media culture.  Yes, our last blog post was about hiring professional photographers for branding, and we still stand by that. However, if your brand relies heavily on social posts and will spend a lot of time using social media on a daily basis, your budget could quickly run out using a professional [...]

By |2019-03-15T06:11:19-04:00October 4th, 2018|

STARTING A NEW BRAND? INVEST IN GOOD PHOTOGRAPHY.

STARTING A NEW BRAND? INVEST IN GOOD PHOTOGRAPHY.   Yes, logos are one of the most important elements of a brand; however, one element of branding that often gets pushed to the side is the photography that will be used to portray the brand. It is so important to get the right photography for your brand. We have a few tips for getting the right photographer, the right shots, what it may cost, and everything in between.   WHY INVESTING [...]

By |2019-03-15T06:11:19-04:00September 20th, 2018|
Load More Posts