BLOGS VS. NEWS: WHAT'S THE DIFFERENCE? So, you’re being told you should be writing blogs and news posts to keep your site relevant and ranked well, and totally lost on what to do and where to begin? Luckily, you’ve stumbled upon the right blog post! As a design and marketing agency, we must stay relevant and ranked well for SEO. How else would we be able to grow our business and show our clients that what we tell them to [...]
The Rewards of Donating Design Giving back to the community is always a great thing to do. And, what better way for designers and creatives to give back than donating time to design something for a local fundraiser, nonprofit, or charity? Not only does giving back give yourself (and/or your business) a feeling of doing something good for the community, it can also increase exposure for your design business. If you (or your business) are in search of new ways [...]
How to Spot Fake Instagram Influencers If your brand is searching for an Instagram influencer to work with, it’s important to get the right person to work with. Instagram influencers can benefit your brand in a multitude of ways. One of the most important benefits is that they build your brand's credibility. This is why it is so important to find the right person. With the increasing number of influencers, there is also an increase in the possibility of coming [...]
Optimize Your Landing Page Though landing pages may seem simple, they need just as much attention to detail as multi-page websites do. Before you publish your next landing page, make sure you can say "yes" to all of these items in the list below! Basics My landing page… is fully responsive It looks great on desktops and mobile devices (phones, tablets, etc.) is quick to load It doesn’t lag, and grabs my attention quickly. has images that have proper alt [...]
Perform a Quick Maintenance on Your Social Media Regularly scheduled maintenance is important in a variety of facets of life – car maintenance, health check-ups, home maintenance, etc. Though these things can be cumbersome sometimes, it’s important to keep things regularly maintained. If things are left untouched for too long, it can cause larger problems than anticipated. Just like your regular car maintenance, it’s important to keep up with your social media. Haven’t looked at it in a while? Now’s [...]
5 Challenges Designers Face The design world is based around finding solutions to challenges. Graphic designers face challenges everyday, not only in their specific projects and working with clients, but they also face challenges with the industry and with themselves. Here are 5 major challenges every designer faces on a daily basis, and tips on how to approach these challenges head on. 1. Working With Tight Deadlines Some people work well under pressure, while others struggle. If you’re a [...]
HOW TO DESIGN CUSTOM EYE-CATCHING ICONS Originating in the 1500s from the Latin word ‘eikon,’ the word icon means likeness, or image. Every day, we come across all sorts of icons – whether it’s on a website, the apps on our mobile devices, or messaging with emojis. Icons can convey an expression, thought or idea through a simple visual depiction. Sure, there are stock icons you can purchase for a design project – but why buy stock when you could [...]
Best Formats to Save a Logo File for a Client So, you’ve designed a logo with a client and got final approval - congrats! But… now what? At ocreations, we love working with new brands and save out logo formats on a consistent basis. Needless to say, we’ve got a pretty good process down over the years. Here’s our guide for both designers and clients, to understand how to save out file types, what they mean, and how they should [...]
PRINT LOCALLY, OR PRINT ONLINE? So, you’re ready to get a piece printed for your business, and now all that’s left to do is pick a printer. This decision can make or break the outcome of your finalized, tangible print piece… no pressure! You need to decide if you’re going to use an online source, or stay local and use a nearby print shop. How do you decide which is best for your project? Weigh the pros and cons [...]
TRICKS & TREATS FOR YOUR SOCIAL MEDIA THIS HALLOWEEN Halloween is the perfect time to amp up your social media in preparation for the holidays ahead. Save the last-minute decisions for your Halloween costume this season, and try some of these tricks and treats on your social media platforms this year. Come Up With Relevant Posts Come up with eye-catching creative for Halloween that relates back to your company. Is your company in the food industry? Create [...]
