PRINT LOCALLY, OR PRINT ONLINE? So, you’re ready to get a piece printed for your business, and now all that’s left to do is pick a printer. This decision can make or break the outcome of your finalized, tangible print piece… no pressure! You need to decide if you’re going to use an online source, or stay local and use a nearby print shop. How do you decide which is best for your project? Weigh the pros and cons [...]
NEWSPRINT DESIGN GUIDELINES As a designer, you have to be able to design for a variety of materials, one being newsprint. Though many newspapers are going digital, a lot of businesses continue to rely on ad space in printed newspapers. Newsprint paper is a tricky material to work with, and prints differently than regular copy paper. As a designer, there are certain specifications and limitations to what you should and should not do when designing for a newspaper ad. [...]
BRANDING – MORE THAN JUST A QUICK LOGO When your business is in its beginning stages, you immediately think about getting a logo ASAP. Sure, there are online sources that can make you a $20 logo, but at that price, you’re getting a single icon, not a brand. It is important to realize that there is a lot more than goes into the creation of a brand than meets the eye, and a logo is merely a stepping stone [...]
USE THE 5 SENSES WHEN PLANNING YOUR NEXT TRADE SHOW BOOTH There is a lot of planning that goes into trade shows and creating a captivating booth. What will make potential customers flock to your booth? Of course, there are numerous visual elements to take into consideration, but there is also a lot more than meets the eye when it comes to trade show strategy. Need some creative ideas to make your booth the most popular at your company’s [...]
A BEGINNER’S GUIDE TO PRESS CHECKS Going to your first press check and don’t know what to expect? A press check is the final step before the project goes to print so you can make sure the files are going to print exactly as you (or your company) envisioned. It’s important to know how to conduct yourself heading in, since a press check is your last chance to alter aspects of the piece before dozens, hundreds, or maybe even [...]
