Typography Mistakes to Avoid

Typography Mistakes to Avoid! One of the most important elements of design is typography. There are so many important components that go into creating typography that people will read and remember. Here’s an ocreations official typography checklist of rookie mistakes to avoid to take your typography skills to the next level! Use this checklist when proofing your design to clean it up and make it top-notch! Tracking & Kerning Sure, our design programs allow us to customize the copy in [...]

By |2019-10-10T08:27:20-05:00October 10th, 2019|

Do’s and Don’ts of Your First Trade Show: Part III

Do’s and Don’ts of Your First Trade Show: Part III – Even More Tips for Your First Art Fair The ocreations team has gone on the road with clients to trade shows, and even for personal projects! Most recently, ocreations Art Director Nina, took her talents to the Bitchcraft Fair at the David L. Lawrence Convention Center. In Part III, we’ll give you even more tips and resources from Nina’s Bitchcraft Fair experience, that’ll leave you feeling more than ready [...]

By |2019-10-04T10:38:05-05:00October 4th, 2019|

Do’s and Don’ts of Your First Trade Show: Part II

Do’s and Don’ts of Your First Trade Show: Part II – Tips for Your First Art Fair Back in last November, our Vice President, Jess Mader, and our client, Brainy Ball, attended the Chicago Toy and Game Week together to help promote the new game, and from their adventure, gave us a bunch of great Do’s and Don’ts for your first trade show.  Taking that advice, our Art Director, Nina Zivkovic, recently participated in her first art fair, the 2019 Bitchcraft [...]

By |2019-09-27T11:30:58-05:00September 27th, 2019|

Appetizing Menu Design

Appetizing Menu Design You sit down at a restaurant, and your server hands you a menu. You skim the menu, pick what you’d like to order, and hand back the menu. People look at menus everyday, and it is so important for successful establishments to have menus that will catch someone’s eye and be memorable. There’s much more than meets the eye when it comes to menu design. Here are some tips on best practices for designing a restaurant or [...]

By |2019-09-06T18:38:39-05:00September 6th, 2019|

Google Reviews: The Basics

Google Reviews: The Basics Businesses can benefit greatly from Google Reviews. What are they? How do they work? What are the benefits? Find out in our beginner’s guide to Google Reviews.   What Are Google Reviews? Google Reviews are essentially testimonials about a particular business, hosted on Google’s platform. They show up when your business shows up in a Google search on the right side of your browser window. Google Reviews provides an average star ranking, number of reviews, as [...]

By |2019-08-30T08:35:22-05:00August 30th, 2019|

Make Your Presentation Stand Out

Want to Make Your Presentation Stand Out? Are you a sales executive making a big pitch to a potential client? Presenting for your company at an industry-related conference? Whatever the case, you want to create a presentation that people will remember. That being said, the presenter's entertainment value and public speaking skills are a large factor in the entire presentation experience. Still, the visuals that pair up with the presentation are just as vital to a memorable performance. Here are [...]

By |2019-08-23T09:51:25-05:00August 23rd, 2019|

Tips for Great T-Shirt Design

Tips for Great T-Shirt Design Designing a t-shirt for a client (or yourself)? Time to roll up your sleeves and get to work…  right after you read our tips for designing shirts that you and/or your client will never want to take off! Sizing When it comes to t-shirt designs, it’s important to keep the size of your design on the shirt at an appropriate size. For starters, a design that is too large is going to be distracting and [...]

By |2019-08-19T14:49:24-05:00August 16th, 2019|


USE THE 5 SENSES WHEN PLANNING YOUR NEXT TRADE SHOW BOOTH   There is a lot of planning that goes into trade shows and creating a captivating booth. What will make potential customers flock to your booth? Of course, there are numerous visual elements to take into consideration, but there is also a lot more than meets the eye when it comes to trade show strategy. Need some creative ideas to make your booth the most popular at your company’s [...]

By |2019-03-15T06:11:20-05:00July 27th, 2018|


A BEGINNER’S GUIDE TO PRESS CHECKS   Going to your first press check and don’t know what to expect? A press check is the final step before the project goes to print so you can make sure the files are going to print exactly as you (or your company) envisioned. It’s important to know how to conduct yourself heading in, since a press check is your last chance to alter aspects of the piece before dozens, hundreds, or maybe even [...]

By |2019-03-15T06:11:20-05:00July 20th, 2018|


START MAKING SNAPCHAT ADS   Snapchat filters are a great tool for businesses to promote themselves, but now Snapchat has recently developed Snapchat Ad Manager, where businesses can create full advertisements that pop up while Snapchat users are viewing stories and subscriptions.   Because this feature is relatively new, it is a great opportunity for your business to tap into early on and be one of the first to utilize Snapchat Ads.   The Snapchat Ad Manager guides users through [...]

By |2019-03-15T06:11:20-05:00July 6th, 2018|
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