marketing Archives - ocreations A Pittsburgh Design Firm

Why a Marketing Manager Needs a Great Agency

Why a Marketing Manager Needs a Great Agency

If you are a marketing manager, then you have a lot on your plate. Between creating compelling content, tracking website analytics, and developing marketing plans, it's no wonder that many marketing managers feel overworked and understaffed. That's where partnering with a great marketing agency can make all the difference. While there are many advantages to partnering with a marketing agency, ocreations has compiled their top eleven most compelling reasons to work with one. Read on to learn how a [...]

By Laura Smith|2022-11-17T17:43:45-05:00November 17th, 2022|

The ABC’s of Social Media

The ABC’s of Social Media

THE ABC’s OF SOCIAL MEDIA Is social media not your forte? If you don’t know what a DM or a GIF is, we’ve compiled a list of the social media ABC’s to learn some of the terms that are commonly used in the digital sphere. There are a lot of acronyms and shorthand words – here’s a cheat sheet to get you started! A is for Analytics Describes the data that is collected from social media platforms, and activities [...]

By Laura Smith|2019-03-15T06:11:17-04:00March 14th, 2019|

Hashtags for Every Day of the Week

Hashtags for Every Day of the Week

HASHTAGS FOR EVERY DAY OF THE WEEK! Just like daily specials at a restaurant or bar, the world of social media has caught onto daily trends, using hashtags. Hashtags are great for increasing visibility and engaging in your online community. Participating in day of the week hashtags shows your enthusiasm to interact with your followers and the digital world. So, here are some popular hashtag ideas to use in your upcoming social posts! #HashtagHaveFun SUNDAY #SelfieSunday Posting a [...]

By Laura Smith|2019-03-15T06:11:18-04:00March 1st, 2019|

Building a Brand? Ask these Questions

Building a Brand? Ask these Questions

Questions to Ask a Client When Building a Brand So, you have a potential new client who’s coming to you to build a brand? How exciting! Kickoff meetings are pertinent in meeting your potential client in person, and get a better understanding of what they look to accomplish with you. Building a brand is a much larger task than just designing an icon or logo – it’s setting a standard for a company as a whole, and telling the [...]

By Laura Smith|2019-03-15T06:11:18-04:00February 22nd, 2019|

Powerful, Almighty, LinkedIn Admin

Powerful, Almighty, LinkedIn Admin

Powerful, Almighty, LinkedIn Admin So, your company has a LinkedIn company page - what does it all mean? Who can post? How can you grant posting privileges to other users? Have no fear, your LinkedIn Admin help team is here! TYPES OF PAGE ADMINISTRATORS Designated Admin This is the main admin for your company page. The designated admin can make edits to the page, add more admins, and post updates. Sponsored Content Poster A Sponsored Content poster [...]

By Laura Smith|2019-03-15T06:11:18-04:00February 15th, 2019|

Valentine’s Day 2019: 14 Marketing Ideas

Valentine’s Day 2019: 14 Marketing Ideas

14 Marketing Ideas for Valentine’s Day It’s almost that time of year again – whether you dread it or anxiously await it, Valentine’s Day is coming up next week! It’s no secret that your biggest admirers are your customers and clients. Show them you care with any of these 14 Valentine’s Day inspired marketing tips: 1. Host a Galentine’s Day Event Galentine’s Day is a recently popular holiday that occurs each year on February 13 (Valentine’s Day Eve). It [...]

By Laura Smith|2019-03-15T06:11:18-04:00February 7th, 2019|

TIPS FOR TAKING MOUTHWATERING PHOTOS

TIPS FOR TAKING MOUTHWATERING PHOTOS

TIPS FOR TAKING MOUTHWATERING PHOTOS Getting this reaction from your food photography? Here are some tips to add some flavor and spice into your food photography style, and get more reactions like THIS! Angles, angles, angles. In general, finding interesting angles makes for better photography. Try overhead, straight on, an angle that emphasizes your subject, or any other interesting angle you can think of. Make sure you understand where the photo is going to be used, and if [...]

By Laura Smith|2019-03-15T06:11:18-04:00December 28th, 2018|

EMAIL ETIQUETTE FOR CREATIVES

EMAIL ETIQUETTE FOR CREATIVES

EMAIL ETIQUETTE FOR CREATIVES Texting, Snapchatting, and Facetiming – these all make emails seem like a blast from the past. However, in the professional realm, emails are still one of the top forms of communication. Because we’ve generally become more casual with our methods of communication, it’s important to take a step back and make sure our messages stay professional in a professional setting. It is definitely challenging to switch gears from texting friends and family, to writing out [...]

By Laura Smith|2019-03-15T06:11:18-04:00December 21st, 2018|

THE 411 ON INSTAGRAM STORIES & HIGHLIGHTS

THE 411 ON INSTAGRAM STORIES & HIGHLIGHTS

THE 411 ON INSTAGRAM STORIES & HIGHLIGHTS New to the Instagram world and need to catch up? We’ve got you covered. New features like Instagram stories and highlights may seem daunting, but can actually be a lot of fun, and ultimately attract more followers. So, what are Instagram Stories? Instagram stories are a relatively new feature for Instagram users, and have come a long way since their entry to the platform in 2016. Stories are a great way [...]

By Laura Smith|2019-03-15T06:11:18-04:00December 13th, 2018|

MARKETING IDEAS FOR THE HOLIDAYS

MARKETING IDEAS FOR THE HOLIDAYS

Marketing Ideas for the Holidays 'Tis the season to do some holiday marketing for your company! Here are some seasonal marketing ideas show that your brand is happy to be a part of the holiday cheer: Advent Calendar An advent calendar is a great starting point for marketing ideas. For example, a cosmetics company could mail out a scratch-off advent calendar. Each day, customers could scratch off to reveal beauty tips, hacks, etc. On the last day, there would [...]

By Laura Smith|2019-03-15T06:11:19-04:00December 7th, 2018|

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