ON AIR: WRITING A RADIO SPOT AD So, your client just asked you to help them with an ad. But, here’s the catch... you cannot use visuals, and you have less than a minute to get the message across to your audience through spoken voice (and sound effects). Radio spots require talented copywriting skills, attention to detail, and careful planning in order to create a memorable commercial. Here are some tips on what to consider when working on a radio [...]
CREATIVE COPYWRITING IN ADVERTISING Are you working on a major campaign for your company, or even a simple flyer to hand out at an event? No matter what you’re producing, you’ll need to make sure you have creative headlines and copy. Don’t get us wrong, visual design is extremely important. However, creative copywriting can be just as important to developing a strong, memorable campaign. So, what’s the deal with good headlines, and what should they achieve? At ocreations, we always [...]
ONE PAGE WEBSITES: PROS & CONS We’ve given you tips on websites, and we’ve given you tips on simple landing pages before a site goes live. Well, we’ve got some tips on something in between: one page websites. As with many other digital platforms, one page websites certainly have their advantages, as well as their disadvantages. Before deciding to make your site one page, it’s important to understand if this type of site will be good for your business, or [...]
Do’s and Don’ts of LinkedIn Company Pages Have a LinkedIn company page for your business, and not sure how to make sure you’re using it to the best of your ability? Understanding proper etiquette for all social media platforms is important. LinkedIn is especially important, as you want to come across as professional as possible. Though we are a creative bunch at ocreations and like to have fun on our social media, we do understand the importance of remaining professional. [...]
BLOGS VS. NEWS: WHAT'S THE DIFFERENCE? So, you’re being told you should be writing blogs and news posts to keep your site relevant and ranked well, and totally lost on what to do and where to begin? Luckily, you’ve stumbled upon the right blog post! As a design and marketing agency, we must stay relevant and ranked well for SEO. How else would we be able to grow our business and show our clients that what we tell them to [...]
The Rewards of Donating Design Giving back to the community is always a great thing to do. And, what better way for designers and creatives to give back than donating time to design something for a local fundraiser, nonprofit, or charity? Not only does giving back give yourself (and/or your business) a feeling of doing something good for the community, it can also increase exposure for your design business. If you (or your business) are in search of new ways [...]
Typography Mistakes to Avoid! One of the most important elements of design is typography. There are so many important components that go into creating typography that people will read and remember. Here’s an ocreations official typography checklist of rookie mistakes to avoid to take your typography skills to the next level! Use this checklist when proofing your design to clean it up and make it top-notch! Tracking & Kerning Sure, our design programs allow us to customize the copy in [...]
Do’s and Don’ts of Your First Trade Show: Part III – Even More Tips for Your First Art Fair The ocreations team has gone on the road with clients to trade shows, and even for personal projects! Most recently, ocreations Art Director Nina, took her talents to the Bitchcraft Fair at the David L. Lawrence Convention Center. In Part III, we’ll give you even more tips and resources from Nina’s Bitchcraft Fair experience, that’ll leave you feeling more than ready [...]
Do’s and Don’ts of Your First Trade Show: Part II – Tips for Your First Art Fair Back in last November, our Vice President, Jess Mader, and our client, Brainy Ball, attended the Chicago Toy and Game Week together to help promote the new game, and from their adventure, gave us a bunch of great Do’s and Don’ts for your first trade show. Taking that advice, our Art Director, Nina Zivkovic, recently participated in her first art fair, the 2019 Bitchcraft [...]
A Designer’s Guide to Dielines A die is a tool that cuts, scores, or makes an indentation on printed materials. And a dieline is the shape / artwork the die uses as a guide when making cuts, scores, and indentations. Dielines are crucial to the package design process, and are designed using a specific set of rules and industry standards. Are you working on a brand new package design? Curious about what it takes to make a dieline, or interested [...]
