pittsburgh

Social Media Quick Maintenance

Perform a Quick Maintenance on Your Social Media Regularly scheduled maintenance is important in a variety of facets of life – car maintenance, health check-ups, home maintenance, etc. Though these things can be cumbersome sometimes, it’s important to keep things regularly maintained. If things are left untouched for too long, it can cause larger problems than anticipated. Just like your regular car maintenance, it’s important to keep up with your social media. Haven’t looked at it in a while? Now’s [...]

By |2019-05-31T17:16:58-05:00May 31st, 2019|

5 Challenges Designers Face

5 Challenges Designers Face The design world is based around finding solutions to challenges. Graphic designers face challenges everyday, not only in their specific projects and working with clients, but they also face challenges with the industry and with themselves. Here are 5 major challenges every designer faces on a daily basis, and tips on how to approach these challenges head on.   1. Working With Tight Deadlines Some people work well under pressure, while others struggle. If you’re a [...]

By |2019-05-24T16:29:52-05:00May 24th, 2019|

ocreations Recipes for Great Food Design

ocreations Recipes for Great Food Design As graphic designers, we get to work with clients in all different types of industries - healthcare, automotive, entertainment, and even the food and beverage industry! Each industry often requires different mindsets, different projects, and different design styles. In the food and beverage industry, there are a few projects that are common. Here’s our own ocreations recipes for great food design for package design, menu design, and website design.   Package Design Ingredients: Package [...]

By |2019-05-17T18:46:36-05:00May 17th, 2019|

Upcoming Photo or Video Shoot? Ironing Out the Details

Upcoming Photo or Video Shoot? Ironing Out the Details Heading to your next photo or video shoot? Whether you’re the director of the shoot, a model, an assistant, the client, or even the photographer/videographer, paying attention to detail is so important. Video and photo shoots can be expensive, so you need to make sure everything turns out exactly how you planned or envisioned. Your eyes need to be on their a-game on shoot day, and we’ve come up with a [...]

By |2019-04-26T18:40:28-05:00April 26th, 2019|

How to Design Custom Eye-Catching Icons

HOW TO DESIGN CUSTOM EYE-CATCHING ICONS Originating in the 1500s from the Latin word ‘eikon,’ the word icon means likeness, or image. Every day, we come across all sorts of icons – whether it’s on a website, the apps on our mobile devices, or messaging with emojis. Icons can convey an expression, thought or idea through a simple visual depiction. Sure, there are stock icons you can purchase for a design project – but why buy stock when you could [...]

By |2019-04-18T13:29:17-05:00April 18th, 2019|

Best Formats to Save a Logo File for a Client

Best Formats to Save a Logo File for a Client So, you’ve designed a logo with a client and got final approval - congrats! But… now what? At ocreations, we love working with new brands and save out logo formats on a consistent basis. Needless to say, we’ve got a pretty good process down over the years. Here’s our guide for both designers and clients, to understand how to save out file types, what they mean, and how they should [...]

By |2019-04-12T16:45:07-05:00April 12th, 2019|

6 Photo Retouching Tools That Will Make You Look Like a Pro

6 Photo Retouching Tools That Will Make You Look Like a Pro Have a photo that needs some TLC? Don't have the time to go into full edit mode or ask for professional help? Try these 6 retouching tools in Photoshop that will make you look like a pro! 1. Crop First things first, make sure to use the crop tool to make sure the image you’re working with is the proper proportion, is focusing on the subject you want [...]

By |2019-04-04T09:39:12-05:00April 4th, 2019|

EMOJIS: THE BASICS

EMOJIS: THE BASICS Emojis (pronounced “ee-moh-jee”) have become a new and popular way for people and brands to converse with one another. They’re internationally used, for personal and even business purposes. What are they? What makes them so popular? How do you use them? And what do they mean?   What Are They? The Japanese term, emoji, means “pixel character.” Emojis have become widely used across a variety of platforms including: desktop devices, mobile devices, messaging services, social media platforms, [...]

By |2019-03-29T15:15:13-05:00March 29th, 2019|

Spring Cleaning for Your Website

Spring Cleaning for Your Website   While you’re in spring cleaning mode, why not take some time to spring clean your website? It’s always a good idea to make sure your website is looking fresh and the content is up to date for SEO purposes. Here’s a checklist of items to look through on your website to make sure your site is looking fresh and clean!   Home Page Rotators… Time for a Rotation Right when you open your website, [...]

By |2019-03-22T08:47:44-05:00March 22nd, 2019|

The ABC’s of Social Media

THE ABC’s OF SOCIAL MEDIA Is social media not your forte? If you don’t know what a DM or a GIF is, we’ve compiled a list of the social media ABC’s to learn some of the terms that are commonly used in the digital sphere. There are a lot of acronyms and shorthand words – here’s a cheat sheet to get you started!   A is for Analytics Describes the data that is collected from social media platforms, and activities [...]

By |2019-03-15T06:11:17-05:00March 14th, 2019|
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