About Laura Smith

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So far Laura Smith has created 81 blog entries.


EMOJIS: THE BASICS Emojis (pronounced “ee-moh-jee”) have become a new and popular way for people and brands to converse with one another. They’re internationally used, for personal and even business purposes. What are they? What makes them so popular? How do you use them? And what do they mean?   What Are They? The Japanese term, emoji, means “pixel character.” Emojis have become widely used across a variety of platforms including: desktop devices, mobile devices, messaging services, social media platforms, [...]

By |2019-03-29T15:15:13-04:00March 29th, 2019|

Spring Cleaning for Your Website

Spring Cleaning for Your Website   While you’re in spring cleaning mode, why not take some time to spring clean your website? It’s always a good idea to make sure your website is looking fresh and the content is up to date for SEO purposes. Here’s a checklist of items to look through on your website to make sure your site is looking fresh and clean!   Home Page Rotators… Time for a Rotation Right when you open your website, [...]

By |2019-03-22T08:47:44-04:00March 22nd, 2019|

The ABC’s of Social Media

THE ABC’s OF SOCIAL MEDIA Is social media not your forte? If you don’t know what a DM or a GIF is, we’ve compiled a list of the social media ABC’s to learn some of the terms that are commonly used in the digital sphere. There are a lot of acronyms and shorthand words – here’s a cheat sheet to get you started!   A is for Analytics Describes the data that is collected from social media platforms, and activities [...]

By |2019-03-15T06:11:17-04:00March 14th, 2019|

Hashtags for Every Day of the Week

  HASHTAGS FOR EVERY DAY OF THE WEEK! Just like daily specials at a restaurant or bar, the world of social media has caught onto daily trends, using hashtags. Hashtags are great for increasing visibility and engaging in your online community. Participating in day of the week hashtags shows your enthusiasm to interact with your followers and the digital world. So, here are some popular hashtag ideas to use in your upcoming social posts! #HashtagHaveFun   SUNDAY #SelfieSunday Posting a [...]

By |2019-03-15T06:11:18-04:00March 1st, 2019|

Building a Brand? Ask these Questions

  Questions to Ask a Client When Building a Brand So, you have a potential new client who’s coming to you to build a brand? How exciting! Kickoff meetings are pertinent in meeting your potential client in person, and get a better understanding of what they look to accomplish with you. Building a brand is a much larger task than just designing an icon or logo – it’s setting a standard for a company as a whole, and telling the [...]

By |2019-03-15T06:11:18-04:00February 22nd, 2019|

Powerful, Almighty, LinkedIn Admin

  Powerful, Almighty, LinkedIn Admin So, your company has a LinkedIn company page - what does it all mean? Who can post? How can you grant posting privileges to other users? Have no fear, your LinkedIn Admin help team is here!   TYPES OF PAGE ADMINISTRATORS Designated Admin This is the main admin for your company page. The designated admin can make edits to the page, add more admins, and post updates.   Sponsored Content Poster A Sponsored Content poster [...]

By |2019-03-15T06:11:18-04:00February 15th, 2019|

Valentine’s Day 2019: 14 Marketing Ideas

  14 Marketing Ideas for Valentine’s Day It’s almost that time of year again – whether you dread it or anxiously await it, Valentine’s Day is coming up next week! It’s no secret that your biggest admirers are your customers and clients. Show them you care with any of these 14 Valentine’s Day inspired marketing tips: 1. Host a Galentine’s Day Event Galentine’s Day is a recently popular holiday that occurs each year on February 13 (Valentine’s Day Eve). It [...]

By |2019-03-15T06:11:18-04:00February 7th, 2019|


  TESTIMONIALS: HOW TO GET THEM & WHAT TO DO WITH THEM One of the best ways to grow as a company is to get customer testimonials and use them to your advantage. Testimonials are a great way to learn from your customers and see how you and your employees performed on a project. They’re also a great tool to use to show potential new customers, and ultimately generate new leads for your company. So, how do you get testimonials, [...]

By |2019-03-15T06:11:18-04:00February 1st, 2019|


  Font Licensing: The DMV of the Design World Working with fonts is an everyday occurrence for designers. Working with good, new fonts can be tricky. Font websites throw around words like commercial use, personal use, open source - what does it all mean? It’s best to know what these words mean before you use a font. There are a lot of legalities around font usage, so it’s important to be well-informed in the world of fonts. So, we took [...]

By |2019-03-15T06:11:18-04:00January 25th, 2019|


  SINCERELY, YOUR EMAIL SIGNATURE If there’s one thing you shouldn’t be doing in your emails, it’s re-typing your name/contact info at the end of every message. Many corporations already have templates for their employees and have their IT department create a signature for them. However, if you’re an entrepreneur, student, or small business owner, you might be feeling a little lost as to where to begin. That’s what we’re here for! Here’s what to consider when creating an email [...]

By |2019-03-15T06:11:18-04:00January 18th, 2019|
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